Thursday, December 30, 2010

A fabulous year ending //

Follow us on our new TUMBLR account!

Wishing you the happiest New Year celebration ever! With a little magic dust, of course.


Yo, Shini!

Last week we had a great time interviewing & getting to know more about Shini Park, a Korean fashion blogger who currently lives in London. Whilst her blog receives worldwide acclamation, you'd be surprised to learn how humble & down to earth Shini really is. If you're a fan of DIY and an honest opinion on fashion, you'd love her blog.

Monday, November 29, 2010

Most precious?

image via refinery29/NY Times

We hope you all had a fabulous Thanksgiving weekend and made the most out of our free shipping event! Christmas is near and we're all wondering what to wear for the party season. How about telling us what's in your closet? Do you have anything you love to death, or simply cannot part with?

We're ecstatic to reveal our latest arrivals just in time for Christmas and the New Year, so do stay tuned and watch this space!

For those who missed it, here is our 1 year anniversary video that launched in early November!


Wednesday, November 3, 2010

New tones for Fall.

via stockholmstreetstyle

Talking about trends for Fall, we've been spotting tons of tan, beige and sky blue pieces on the street. Here are some inspired accessories new in-store!

Oh, and have you seen our revamped LOOKBOOK?


Saturday, October 30, 2010


An insider look of a few new pieces coming in this 1st of Nov for Vogue's FNI & our 1 year anniversary!

We can't wait to release them - think of beautiful tulle, elegant back detailing and statement accessories! We love our new collection of messenger bags this season so make sure you get your hands on one! We bet they'll be snapped up faster than you think!

Friday, October 29, 2010

VOGUE'S Fashion's Night In !



We're sure you've already heard from it via Vogue or us - we're ecstatic for Fashion's night In happening this 1st of November! In conjunction with our 1st year anniversary, we'll be launching a ton of projects and a special set of new arrivals just for the night!

They're in limited pieces, so be an early bird and visit us on time!

We're also throwing a WIN THE LOOK giveaway where you'd be able to win an entire look including luxe party nail lacquer from OPI!

More news throughout the weekend!


Thursday, October 21, 2010

THE GIVEAWAY // Begins now!

Liz wearing our Susie layered dress

It's up and we're sure you've all waited quite a while! To join, visit Liz's blog here to obtain the cookie code!

Best of luck girls and boys!


Tuesday, October 19, 2010

Introducing AUJOURD'HUI // our daily style edit

So we woke up one morning and thought - let's start working on a style edit to feature the best curated looks & picks on a daily basis. Inspired by anything and everything; from street style to runway looks, we'll be showing you how to style those daily outfits and even better, how to get your hands on them!

Here is issue #1 today.
Enjoy and don't forget to tell us what you think!
Stay tuned for tomorrow's #2! In the meantime, do visit us while our free shipping spree is still on!

Join us on FACEBOOK, too.

much love girls and boys!

For three special days //

Enjoy girls and boys; we hope you find more than a few steals!


Thursday, October 14, 2010

Magic //

As our wise friend told us; No story has ever been written without a little black magic. As you might already know, we're turning ONE this November! That's in two crazy weeks. Stay tuned as we present you with little magical bits and pieces to make your experience here more worthy and fun-filled!

Happy thursday girls and boys!


Tuesday, October 12, 2010

Your Fall accessory; Silk Scarves + Wraps

Hello girls! We've been really excited to bring you the perfect Fall accessory! We all know how everyone's been raving about the 80's comeback in jewel-toned hues, so are a few tips from us on how to add some color to your wardrobe.

We bring you Label Love; a range of 100% natural silk scarves in jewel-ombre hues. Key pieces are already available
in-store; so do hurry as they're in limited quantities! Perfect to add a hint of glamour to a simple outfit, embrace
scarves in ombre, multi-colored tones to refresh your outfits within seconds.

We love wearing these scarves even in the Summer; just throw it over and cinch it with your favorite belt.
Here, we chose a vintage Moschino belt to pair with. Shop the rest of the colors here >

About silk;
An all-climate fabric, silk is warm and cozy in winter + comfortably cool when temperatures rise.
Its natural temperature-regulating properties give silk this paradoxical ability to cool and warm simultaneously.
Silk is never bulky, and they're so easy to pack when traveling!

Thursday, October 7, 2010

meow goes the kitten

The return of the kitten heel has dawned upon us! The point of time when we all used to say 'go tall or go with
none at all' is officially coming to a close. Think chic kitten heels in suede and velvet for an elegant, yet effortless look. They add a stylish sense of sophistication, even when paired with the most casual of outfits.

How do you wear our pieces with your kitten heels? Send us your pictures and we'll put them up right here!
Just drop us an email at;

Start snapping girls!


Wednesday, September 29, 2010

Denim transitioned //

I think everyone knows how we all feel about denim; and this season we pair them with beautiful muted tones. Think cream, plum and dusty pink. No matter how the weather is like in your country - this is the most versatile garment you can ever have in your wardrobe, so invest in one!

via hanneli & stockholmstreetstyle


Street Kid

Here's a toast to our favorite cropped sweaters and classic white shirts. We have quite a few in this season, and more to come this weekend!

Maaike for Nag mag

We're glad that we've hit 1,000 fans on our facebook page; and as promised - watch this space for a tie-up announcement this week! We hope you'll like it!


Monday, September 27, 2010

What's life without art?

Nothing can be better than a machine that makes you work! A drawing machine by Josept L. Griffiths.

view more of his work here!


Tuesday, September 14, 2010

Hot off the press: VOGUE Nippon

When style blogger and customer Cocorosa emailed us about this feature, we were thrilled! We've been featured on VOGUE Japan outside the A.Wang show!

We love how she wore this dress as a top, along with her favorite H&M pants.
Stay tuned for more updates! We're almost a year old!


Thursday, September 2, 2010

BlogTalk with Late Afternoon.

We have to agree with Anna with it comes to personal style. It's either you have it, or you don't. Subjective as it may be, you can always tell when an outfit has been well put, regardless of how unique one's sense of fashion is. After working with a handful of very talented and passionate stylists, bloggers and photographers in the industry, we really can't thank everyone enough for such a great time so far!

A few days ago we talked with Elizabeth, more casually known as Liz from Late Afternoon about her take on style, passion and life. If there is anyone who can make the best out of any given piece, it would be this beautiful young lady from SF. Today we pick her brain! Read on..

Why did you name your blog Late Afternoon?
It was the first blog title that came to me and it is also my favorite time of day. It just seemed right to me!

I'm inspired by..
my moods. As my moods change so does my style. My style icon is any women who is intelligent, confident and stylish.

"My mom has always been a very stylish woman, she never left the house anything less than perfectly put together. I think this had a pretty profound effect on me."

Personally, about my style..
This is a tough one! Once, a magazine once called me an Urban Sweetheart and I kind of like that.

as featured on our lookbook!

I think...
that it's important to be environmentally conscious, however having the ability to be environmentally conscious is a luxury not everyone has. My way of doing so is by wearing vintage & second hand clothing.

A tip about vintage shopping...
The important part of buying vintage is being able to see the potential in an item. Sometimes the smallest of alterations can make a huge difference!

"Stay true to yourself, do what you love"

On normal days?
I currently work at and also model. In the future I hope to remain in the fashion industry in any capacity I can!

My wildest dream..
To live forever. You asked.

caught with Erin Wasson on the right

My favorite quote?
"Nobody realizes that some people expend tremendous energy merely to be normal" -Albert Camus

Everyone needs a little magic! When i was younger..
I was obsessed with history, especially the Tudors and Marie Antoinette. I really wanted to be a princess. I know that sounds corny, but I am a total dreamer.

My fav pieces from STYLESOFIA are,
Peach tulip scalloped skirt, Cecile Chiffon Satin Dress and the Cream weekender shorts!

Liz wearing our Cecile chiffon dress.

This Fall..
I'll be looking for a lot of nude pieces, jewel tones and trousers. My must have pieces are a great pair of trousers, a basic silk button down and a blazer.

My oddest habit?
I always eat seaweed while I blog, just plain leaves of nori.

Where I'd like to go?
San Francisco is a constant source of inspiration for me but I can't wait to visit Paris and London!


Tuesday, August 24, 2010

Jump it off!

Modern beauty at its best. Ava Smith photographed by Rupert Tapper.
via fashiongonerogue.

See more images here. Follow us on FACEBOOK!
Announcements to follow!

Also, take up our 10 question survey and tell us how you feel! Show us some love, we'll definitely appreciate it!


Thursday, August 19, 2010


I love these Cindiddy illustrations!

It makes me relook at my wardrobe in a completely different way- and I'm leaning towards simple, chic and bold. With some quirky accessories of course!

Have you been inspired by any fashion illustrations?

Joanne x