Tuesday, August 24, 2010

Jump it off!

Modern beauty at its best. Ava Smith photographed by Rupert Tapper.
via fashiongonerogue.

See more images here. Follow us on FACEBOOK!
Announcements to follow!

Also, take up our 10 question survey and tell us how you feel! Show us some love, we'll definitely appreciate it!


Thursday, August 19, 2010


I love these Cindiddy illustrations!

It makes me relook at my wardrobe in a completely different way- and I'm leaning towards simple, chic and bold. With some quirky accessories of course!

Have you been inspired by any fashion illustrations?

Joanne x

Tuesday, August 10, 2010

We'll never get bored.

Some things, we will love forever. That includes ripped denim shorts. Somehow we doubt we'd be seeing less of these this Fall! And those sheer white shirts..will be available in-store soon! :D

Chinese model Liu Wen via stockholm streetstyle.

Get yours here!! It's running out faster than we planned.
The more you wear them, the more loose and relaxed the rips get. Heaven.


Wednesday, August 4, 2010

Welcome Fall!

It's finally August, can you imagine? September is fashion month and the most exciting, but August is going to be amazing for everyone too! We've just launched our new face for fall, featuring style blogger Liz Cherk from
Late Afternoon, who also happens to be a part of the buy team at Chictopia, one of our favorite style hubs. Enjoy the new face and new arrivals, and don't forget to catch a glimpse of our Fall lookbook while you're at it!

Here to stay this Fall..

Enjoy and stay tuned for updates!